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| WHAT WILL MOTIVATE US TO ENTER THE UNFAMILIAR! |
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A BIG PROMISE-- the expectation of better, more, nicer. By incorporating elements such as aesthetic value, entertainment, education--an escapist immersion-- you create an environmental ”sweet spot” that encourages your customer to take the first step. And then to come back--again and again and again! That’s what separates successful brands from the “also ran”! |
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